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Clients

Schumacher Healthcare Marketing clients include large academic medical centers as well as small healthcare service companies.

 

Large academic medical system
Project leader to develop the Web content for four hospitals in the system. Developed concepts, created templates, wrote and edited the copy, consulting with chiefs of service and communications staff.


"Florence is highly organized and perceptive and she excelled at working with limited direction and oversight. We were lucky to have her on our team."
--Catherine Murray, former Director of Communications, UMass Memorial Medical Center

Small healthcare company
Provide ongoing marketing support for market strategy, public relations, and marketing communications to help the company grow, working on a retainer basis for this company.


 

"Florence's work is extraordinary because of the quality, range and efficiency with which it is completed. Florence works effectively to develop an overall strategy and then to implement individual components including everything from writing press releases to conducting market analyses to preparing marketing and sales material. Her efforts are critical to our growth."
--Charles Moore, President and CEO, Health Metrics Partners

Community hospitals
Developed and implemented first hospital marketing plan including developing new product lines and repositioning existing products to increase market share.

 

 

"As the hospital's first VP for Marketing, Florence led our efforts to define our product lines and to package and present them in a way that increased our market share."
--Sharon McCann, former Vice-President, Milford Whitinsville Regional Hospital

 

 

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