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Large academic medical system
Project leader to develop the Web content for four hospitals in
the system. Developed concepts, created templates, wrote and edited
the copy, consulting with chiefs of service and communications staff.
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"Florence is highly organized and
perceptive and she excelled at working with limited direction and
oversight. We were lucky to have her on our team."
--Catherine Murray, former Director of Communications, UMass Memorial
Medical Center
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Small healthcare company
Provide ongoing marketing support for market strategy, public relations,
and marketing communications to help the company grow, working on
a retainer basis for this company. |
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"Florence's
work is extraordinary because of the quality, range and efficiency
with which it is completed. Florence works effectively to develop
an overall strategy and then to implement individual components
including everything from writing press releases to conducting market
analyses to preparing marketing and sales material. Her efforts
are critical to our growth."
--Charles Moore, President and CEO, Health Metrics Partners
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Community hospitals
Developed and implemented first hospital marketing plan including
developing new product lines and repositioning existing products to
increase market share.
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"As the
hospital's first VP for Marketing, Florence led our efforts to define
our product lines and to package and present them in a way that
increased our market share."
--Sharon McCann, former Vice-President, Milford Whitinsville Regional
Hospital |